Aesthetic supplies USA. The end of Avon calling? Direct sales brand moves to Bricks and Mortar

Aesthetic supplies USA. The end of Avon calling? Direct sales brand moves to Bricks and Mortar

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THE WHAT? Avon has announced an ‘exciting new chapter’ in its 137-year history. The Natura &Co-owned direct sales brand is set to open a series of bricks and mortar stores in the UK, Brazil and South Africa.

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THE DETAILS According to a report published by BBC News, the stores will be located in ‘neighbourhood communities’ and serve as ‘mini beauty boutiques’. The number of stores to be opened has yet to be confirmed and it’s believed that reps will be offered the chance to run them as franchises.

THE WHY? CEO Angela Cretu told the BBC that the company is looking to meet its customers where they are and the boom in online sales since the pandemic has led to a need to provide a space where shoppers can experience the products IRL. It already boasts some 63 stores in Turkey and is stocked in selected Superdrug pharmacies in the UK.

Aesthetic supplies USA refers to products and equipment used in the field of aesthetic medicine and cosmetic treatments that are available for purchase in the United States. These supplies encompass a wide range of items necessary for various aesthetic procedures and treatments conducted by professionals such as dermatologists, plastic surgeons, aestheticians, and other qualified practitioners.

Examples of aesthetic supplies include:

  • Dermal Fillers: Injectable substances used to restore volume and reduce wrinkles.

  • Botulinum Toxin (Botox): Injectables used to temporarily relax facial muscles and reduce wrinkles.

  • Laser Devices: Equipment used for hair removal, skin rejuvenation, tattoo removal, and other laser treatments.

  • Chemical Peels: Solutions applied to the skin to exfoliate and improve texture.

  • Microdermabrasion Devices: Tools used for mechanical exfoliation to rejuvenate skin.

  • Microneedling Devices: Devices that create tiny punctures in the skin to stimulate collagen production.

  • Cosmeceuticals: Skincare products that contain biologically active ingredients with pharmaceutical-like benefits.

  • Sterilization and Disinfection Products: Essential for maintaining hygiene and preventing infections in clinical settings.

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