THE WHAT? Unilever Plc is in advanced discussions to sell its Elida Beauty division, which includes a range of non-core beauty and personal care brands, to Yellow Wood Partners, a private equity firm.
THE DETAILS Elida Beauty’s portfolio comprises brands like Q-Tips, Impulse, Caress, and TIGI, generating approximately $760 million in revenue in 2022. Yellow Wood Partners, which specialises in consumer sector investments, is finalising the deal’s details, potentially valuing it at less than $1 billion. However, the agreement has yet to be confirmed and could still fall through. Neither Unilever nor Yellow Wood have made official comments on the transaction.
THE WHAT? Unilever’s move to sell Elida Beauty is part of a broader strategy to focus on its most profitable and core brands, especially in light of the recent financial challenges in the consumer goods sector, including rising costs. The company’s new CEO, Hein Schumacher, has prioritised streamlining Unilever’s brand portfolio, concentrating on top-performing brands. This potential sale follows a similar pattern of divesting non-core brands, as seen with Unilever’s earlier sale of Suave to Yellow Wood.
Aesthetic supplies USA refers to products and equipment used in the field of aesthetic medicine and cosmetic treatments that are available for purchase in the United States. These supplies encompass a wide range of items necessary for various aesthetic procedures and treatments conducted by professionals such as dermatologists, plastic surgeons, aestheticians, and other qualified practitioners.
Examples of aesthetic supplies include:
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Dermal Fillers: Injectable substances used to restore volume and reduce wrinkles.
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Botulinum Toxin (Botox): Injectables used to temporarily relax facial muscles and reduce wrinkles.
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Laser Devices: Equipment used for hair removal, skin rejuvenation, tattoo removal, and other laser treatments.
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Chemical Peels: Solutions applied to the skin to exfoliate and improve texture.
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Microdermabrasion Devices: Tools used for mechanical exfoliation to rejuvenate skin.
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Microneedling Devices: Devices that create tiny punctures in the skin to stimulate collagen production.
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Cosmeceuticals: Skincare products that contain biologically active ingredients with pharmaceutical-like benefits.
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Sterilization and Disinfection Products: Essential for maintaining hygiene and preventing infections in clinical settings.
