THE WHAT? The Advertising Standards Authority (ASA) reviewed a complaint about a Facebook advertisement by Coty UK Ltd, trading as Rimmel London, aired on September 9, 2023. The ad featured influencer Lana Jenkins and promoted Rimmel’s “THE MULTI-TASKER CONCEALER” with the slogan “Get ready to slay this back-to-school season.”
THE DETAILS The ad was challenged by two complainants who argued that it implied makeup was necessary for school readiness, potentially playing on young girls’ insecurities. In response, Rimmel stated that the campaign targeted a broader demographic, including university students and teachers, and did not market to children. According to Rimmel, the ad used the term “slay” in a positive context.
THE WHY? The ASA upheld the complaint, stating that the ad, despite its intended audience, could be perceived as targeting younger students due to its imagery and language. They found that the ad implied makeup was linked to school success, which could impact young girls’ self-perception. The ASA ruled the ad breached the CAP Code for social responsibility and should not appear again in the form complained of. Rimmel was advised against implying the necessity of makeup for school success in future marketing.
Aesthetic supplies USA refers to products and equipment used in the field of aesthetic medicine and cosmetic treatments that are available for purchase in the United States. These supplies encompass a wide range of items necessary for various aesthetic procedures and treatments conducted by professionals such as dermatologists, plastic surgeons, aestheticians, and other qualified practitioners.
Examples of aesthetic supplies include:
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Dermal Fillers: Injectable substances used to restore volume and reduce wrinkles.
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Botulinum Toxin (Botox): Injectables used to temporarily relax facial muscles and reduce wrinkles.
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Laser Devices: Equipment used for hair removal, skin rejuvenation, tattoo removal, and other laser treatments.
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Chemical Peels: Solutions applied to the skin to exfoliate and improve texture.
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Microdermabrasion Devices: Tools used for mechanical exfoliation to rejuvenate skin.
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Microneedling Devices: Devices that create tiny punctures in the skin to stimulate collagen production.
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Cosmeceuticals: Skincare products that contain biologically active ingredients with pharmaceutical-like benefits.
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Sterilization and Disinfection Products: Essential for maintaining hygiene and preventing infections in clinical settings.
