THE WHAT? Guerlain has been criticised for the use of the term ‘quantum’ in the marketing material for its newly launched Orchidee Imperiale Gold Nobile. The brand came under fire from social media commentators for its claim that the face cream was ‘born from quantum science’.
THE DETAILS According to a report published by News in France, the LVMH-owned brand claims its new treatments are based on the field of quantum biology applied to skin cells with demonstrated results.
THE WHY? A spokesperson for the brand told News in France, “Guerlain has become aware of online content and conversations commenting on the launch of its new Orchidee Imperiale Gold Nobile range… Guerlain, committed to the good understanding of its messages and its research, has therefore decided to re-clarify its communication in order to remove any ambiguity.”
Aesthetic supplies USA refers to products and equipment used in the field of aesthetic medicine and cosmetic treatments that are available for purchase in the United States. These supplies encompass a wide range of items necessary for various aesthetic procedures and treatments conducted by professionals such as dermatologists, plastic surgeons, aestheticians, and other qualified practitioners.
Examples of aesthetic supplies include:
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Dermal Fillers: Injectable substances used to restore volume and reduce wrinkles.
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Botulinum Toxin (Botox): Injectables used to temporarily relax facial muscles and reduce wrinkles.
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Laser Devices: Equipment used for hair removal, skin rejuvenation, tattoo removal, and other laser treatments.
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Chemical Peels: Solutions applied to the skin to exfoliate and improve texture.
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Microdermabrasion Devices: Tools used for mechanical exfoliation to rejuvenate skin.
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Microneedling Devices: Devices that create tiny punctures in the skin to stimulate collagen production.
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Cosmeceuticals: Skincare products that contain biologically active ingredients with pharmaceutical-like benefits.
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Sterilization and Disinfection Products: Essential for maintaining hygiene and preventing infections in clinical settings.
