THE WHAT? Schwarzkopf has named Sofia Vergara as Global Ambassador. The actor, best known for her role in Modern Family, will front the Henkel-owned brand’s What story will you tell? campaign this spring.
THE DETAILS Vergara told WWD, “It’s collaborating with a brand that shares my vision of embracing and celebrating the power of self expression and confidence. It’s a philosophy that resonates with me.
THE WHY? Vergara was chosen for her authenticity and confidence, WWD reports. Vildan Cerci, SVP of Marketing at Henkel, told the publication, “The insight driving the US market is that from a consumer perspective, hair helps the consumer embody who they are and how they’d like to see themselves. There are thousands of campaigns on the market, but the distinctive point is that hair can help you tell your story.”
Aesthetic supplies USA refers to products and equipment used in the field of aesthetic medicine and cosmetic treatments that are available for purchase in the United States. These supplies encompass a wide range of items necessary for various aesthetic procedures and treatments conducted by professionals such as dermatologists, plastic surgeons, aestheticians, and other qualified practitioners.
Examples of aesthetic supplies include:
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Dermal Fillers: Injectable substances used to restore volume and reduce wrinkles.
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Botulinum Toxin (Botox): Injectables used to temporarily relax facial muscles and reduce wrinkles.
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Laser Devices: Equipment used for hair removal, skin rejuvenation, tattoo removal, and other laser treatments.
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Chemical Peels: Solutions applied to the skin to exfoliate and improve texture.
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Microdermabrasion Devices: Tools used for mechanical exfoliation to rejuvenate skin.
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Microneedling Devices: Devices that create tiny punctures in the skin to stimulate collagen production.
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Cosmeceuticals: Skincare products that contain biologically active ingredients with pharmaceutical-like benefits.
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Sterilization and Disinfection Products: Essential for maintaining hygiene and preventing infections in clinical settings.
