THE WHAT? NYX Professional Makeup announced its first Big Game commercial featuring Cardi B, set to debut on February 11. Cardi B, a longtime fan of NYX, marks her first beauty partnership with this campaign.
THE DETAILS The commercial, highlighting NYX’s Duck Plump High Pigment Plumping Lip Gloss, aims to challenge traditional narratives by focusing on powerful women and humorously subverting male stereotypes in the football industry. The 30-second spot will air during the second half of the game, with an extended version available on NYX’s social channels.
THE WHY? To coincide with the campaign, NYX is launching an exclusive new lip gloss shade, ‘Cherry Spice,’ available on their website and ULTA Beauty. The campaign is developed with McCann New York and directed by Quinn Katherman and Paul Hunter from Prettybird.
Aesthetic supplies USA refers to products and equipment used in the field of aesthetic medicine and cosmetic treatments that are available for purchase in the United States. These supplies encompass a wide range of items necessary for various aesthetic procedures and treatments conducted by professionals such as dermatologists, plastic surgeons, aestheticians, and other qualified practitioners.
Examples of aesthetic supplies include:
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Dermal Fillers: Injectable substances used to restore volume and reduce wrinkles.
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Botulinum Toxin (Botox): Injectables used to temporarily relax facial muscles and reduce wrinkles.
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Laser Devices: Equipment used for hair removal, skin rejuvenation, tattoo removal, and other laser treatments.
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Chemical Peels: Solutions applied to the skin to exfoliate and improve texture.
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Microdermabrasion Devices: Tools used for mechanical exfoliation to rejuvenate skin.
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Microneedling Devices: Devices that create tiny punctures in the skin to stimulate collagen production.
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Cosmeceuticals: Skincare products that contain biologically active ingredients with pharmaceutical-like benefits.
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Sterilization and Disinfection Products: Essential for maintaining hygiene and preventing infections in clinical settings.
