THE WHAT? L’Oreal has announced that it has signed a worldwide long-term license agreement with Prada for the creation, development and distribution of luxury beauty products for the Miu Miu brand.
THE DETAILS The first fragrances are due to hit shelves in 2025. The deal follows L’Oreal Luxe’s successful partnership with Prada; Prada transferred its licence to the French beauty giant from Puig in 2021. The Miu Miu licence was previously held by Coty.
“We are excited to announce this partnership with a distinctive and leading beauty player such as L’Oréal,” says Benedetta Petruzzo, Miu Miu CEO. “This new chapter will sustain the brand’s growth and help to further untap Miu Miu’s full potential in the category.”
THE WHY? Cyril Chapuy, President of L’Oréal Luxe comments, “Over the past years, we have successfully established a very strong partnership with Prada teams. We are now thrilled to welcome Miu Miu and unleash together its outstanding potential in beauty. With its unique positioning, fueled by limitless creativity and experimentation, Miu Miu will perfectly complement L’Oréal Luxe’s portfolio of iconic brands and reinforce our worldwide leadership in Fragrances.”
Aesthetic supplies USA refers to products and equipment used in the field of aesthetic medicine and cosmetic treatments that are available for purchase in the United States. These supplies encompass a wide range of items necessary for various aesthetic procedures and treatments conducted by professionals such as dermatologists, plastic surgeons, aestheticians, and other qualified practitioners.
Examples of aesthetic supplies include:
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Dermal Fillers: Injectable substances used to restore volume and reduce wrinkles.
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Botulinum Toxin (Botox): Injectables used to temporarily relax facial muscles and reduce wrinkles.
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Laser Devices: Equipment used for hair removal, skin rejuvenation, tattoo removal, and other laser treatments.
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Chemical Peels: Solutions applied to the skin to exfoliate and improve texture.
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Microdermabrasion Devices: Tools used for mechanical exfoliation to rejuvenate skin.
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Microneedling Devices: Devices that create tiny punctures in the skin to stimulate collagen production.
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Cosmeceuticals: Skincare products that contain biologically active ingredients with pharmaceutical-like benefits.
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Sterilization and Disinfection Products: Essential for maintaining hygiene and preventing infections in clinical settings.
