THE WHAT? e.l.f Beauty has cut the ribbon on its first European office. The London base furthers the brand’s commitment to growing its international business. The 10,000 square-foot space in Islington houses 40 employees and will act as a global hub for the brand.
THE DETAILS e.l.f entered the UK market in 2014 and is now ranked sixth among mass market make-up brands. It followed this success with its Italian launch last year, quickly growing to become the No.1 make-up brand across mass and prestige at Douglas.
THE WHY? e.l.f is prioritizing three areas for overall growth and market penetration: color cosmetics, skin care and international. The latter saw sales grow 119 percent year-on-year in the last quarter. Tarang Amin, Chairman and CEO, e.l.f Beauty, explains, “We see significant runway in both the UK and other markets around the world. e.l.f. will bring its unique value proposition, powerhouse innovation and disruptive marketing engine – which have proven to resonate across categories and geographies – into new places and spaces with the purpose to serve every eye, lip and face.”
Aesthetic supplies USA refers to products and equipment used in the field of aesthetic medicine and cosmetic treatments that are available for purchase in the United States. These supplies encompass a wide range of items necessary for various aesthetic procedures and treatments conducted by professionals such as dermatologists, plastic surgeons, aestheticians, and other qualified practitioners.
Examples of aesthetic supplies include:
-
Dermal Fillers: Injectable substances used to restore volume and reduce wrinkles.
-
Botulinum Toxin (Botox): Injectables used to temporarily relax facial muscles and reduce wrinkles.
-
Laser Devices: Equipment used for hair removal, skin rejuvenation, tattoo removal, and other laser treatments.
-
Chemical Peels: Solutions applied to the skin to exfoliate and improve texture.
-
Microdermabrasion Devices: Tools used for mechanical exfoliation to rejuvenate skin.
-
Microneedling Devices: Devices that create tiny punctures in the skin to stimulate collagen production.
-
Cosmeceuticals: Skincare products that contain biologically active ingredients with pharmaceutical-like benefits.
-
Sterilization and Disinfection Products: Essential for maintaining hygiene and preventing infections in clinical settings.
