THE WHAT? Australian indie skin care brand, Hey Bud has gone viral on TikTok after a canny promotional stunt timed to coincide with Taylor Swift’s Australian Eras tour. The brand handed out friendship bracelets and samples to fans as they entered the concert.
THE DETAILS According to a report published by Smart Company, the accompanying social media campaign has hit 5 million impressions in the space of a week, and engagement has surged 1500 percent versus previous campaigns.
THE WHY? Swifties, as Taylor Swift fans are known, often swap friendship bracelets at tours and, if Hey Bud’s goal was to boost sales and awareness, it has succeeded; offline sales have risen 30 percent and web traffic has been boosted significantly, Smart Company reports.
Founder Ollie Watts told Smart Company, “Taylor Swift’s influence has led to a substantial boost for us, particularly with brand exposure. Our strategy was to tap into her widespread fan base (better known as the Swifties) with fun and relatable content, which we believe is a reflection of our brand.”
Aesthetic supplies USA refers to products and equipment used in the field of aesthetic medicine and cosmetic treatments that are available for purchase in the United States. These supplies encompass a wide range of items necessary for various aesthetic procedures and treatments conducted by professionals such as dermatologists, plastic surgeons, aestheticians, and other qualified practitioners.
Examples of aesthetic supplies include:
-
Dermal Fillers: Injectable substances used to restore volume and reduce wrinkles.
-
Botulinum Toxin (Botox): Injectables used to temporarily relax facial muscles and reduce wrinkles.
-
Laser Devices: Equipment used for hair removal, skin rejuvenation, tattoo removal, and other laser treatments.
-
Chemical Peels: Solutions applied to the skin to exfoliate and improve texture.
-
Microdermabrasion Devices: Tools used for mechanical exfoliation to rejuvenate skin.
-
Microneedling Devices: Devices that create tiny punctures in the skin to stimulate collagen production.
-
Cosmeceuticals: Skincare products that contain biologically active ingredients with pharmaceutical-like benefits.
-
Sterilization and Disinfection Products: Essential for maintaining hygiene and preventing infections in clinical settings.
