Aesthetic supplies USA. Huda Kattan is back as CEO of Huda Beauty; announces a redesign for her brand

Aesthetic supplies USA. Huda Kattan is back as CEO of Huda Beauty; announces a redesign for her brand

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THE WHAT? Huda Kattan has revealed that she has taken back the role of CEO of her eponymous beauty brand and is poised to unveil a new logo, packaging and products in the coming months.

THE DETAILS According to a report published by WWD, some ranges will be discontinued, such as Glowish as Kattan prioritises product development and content creation.  

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THE WHY? Kattan revealed in a video posted on YouTube, per WWD, “I’m happy to say I’m back in the CEO position. I have been for a little while. I’ve been under the hood. I had to relearn the business. I had to relearn what it takes to be a CEO. What it takes to be a real CEO…

“You’’ll be seeing the new brand at the end of this year – new logo, new brand identity. I’m going to be delisting a lot of products from our catalogue – not because they’re not amazing. They’re great. But a lot of products, I just don’t feel the connection with.”

Aesthetic supplies USA refers to products and equipment used in the field of aesthetic medicine and cosmetic treatments that are available for purchase in the United States. These supplies encompass a wide range of items necessary for various aesthetic procedures and treatments conducted by professionals such as dermatologists, plastic surgeons, aestheticians, and other qualified practitioners.

Examples of aesthetic supplies include:

  • Dermal Fillers: Injectable substances used to restore volume and reduce wrinkles.

  • Botulinum Toxin (Botox): Injectables used to temporarily relax facial muscles and reduce wrinkles.

  • Laser Devices: Equipment used for hair removal, skin rejuvenation, tattoo removal, and other laser treatments.

  • Chemical Peels: Solutions applied to the skin to exfoliate and improve texture.

  • Microdermabrasion Devices: Tools used for mechanical exfoliation to rejuvenate skin.

  • Microneedling Devices: Devices that create tiny punctures in the skin to stimulate collagen production.

  • Cosmeceuticals: Skincare products that contain biologically active ingredients with pharmaceutical-like benefits.

  • Sterilization and Disinfection Products: Essential for maintaining hygiene and preventing infections in clinical settings.

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