THE WHAT? LG H&H Co. announced plans to increase marketing for its makeup brands “Glint by VDIVOV” and “Freshian” in Japan. Glint’s highlighters, launched on Japan’s Qoo10 e-commerce platform in June, quickly became best-sellers. Freshian, a vegan brand, expanded into the Japanese online market in September with its Egg Like Cushion foundation and won an award at the Japan Good Design Award in October.
THE DETAILS Endorsements from local influencers like YouTuber Hiro Odagiri have boosted the popularity of Glint in Japan. LG H&H is enhancing its marketing strategies for both Glint and Freshian, including outdoor advertising at the Tokyo Dome and participation in the Megawari shopping event. Plans include opening Glint and Freshian stores in well-known Japanese retail locations, Plaza and Loft, respectively.
THE WHY? LG H&H’s decision to ramp up marketing for these brands in Japan is influenced by the successful reception of K-beauty products in the market. By leveraging influencer endorsements and awards, along with targeted advertising, the company aims to strengthen the presence of Glint and Freshian in a competitive beauty market. The store openings are part of this strategy, aiming to increase the accessibility and visibility of these brands among Japanese consumers.
Aesthetic supplies USA refers to products and equipment used in the field of aesthetic medicine and cosmetic treatments that are available for purchase in the United States. These supplies encompass a wide range of items necessary for various aesthetic procedures and treatments conducted by professionals such as dermatologists, plastic surgeons, aestheticians, and other qualified practitioners.
Examples of aesthetic supplies include:
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Dermal Fillers: Injectable substances used to restore volume and reduce wrinkles.
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Botulinum Toxin (Botox): Injectables used to temporarily relax facial muscles and reduce wrinkles.
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Laser Devices: Equipment used for hair removal, skin rejuvenation, tattoo removal, and other laser treatments.
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Chemical Peels: Solutions applied to the skin to exfoliate and improve texture.
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Microdermabrasion Devices: Tools used for mechanical exfoliation to rejuvenate skin.
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Microneedling Devices: Devices that create tiny punctures in the skin to stimulate collagen production.
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Cosmeceuticals: Skincare products that contain biologically active ingredients with pharmaceutical-like benefits.
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Sterilization and Disinfection Products: Essential for maintaining hygiene and preventing infections in clinical settings.
