THE WHAT? L’Oreal’s NYX Professional brand is celebrating its 25th anniversary with its first Super Bowl commercial. The 30-second ad will showcase the recently launched Duck Plump Extreme Plumping Gloss.
THE DETAILS According to a report published by WWD, the Super Bowl is attracting a growing female audience; several beauty brands have advertised in the coveted spots in recent years, including Elf, Fenty Beauty and Olehenriksen.
THE WHY? WWD suggests that the move is part and parcel of the brand’s current drive to align itself to popular culture – building on its launch of a Barbie-themed make-up range last summer and sponsorship of the New York Liberty WNBA team.
Denee Pearson, Global Brand President at NYX told WWD, “NYX Professional Makeup is a beauty brand rooted in entertainment. This year we are continuing our viral dynamic with pop culture content made to be loud, colorful and fun; as a powerhouse brand of beauty and culture, we are making our mark on the ultimate entertainment stages around the world.”
Aesthetic supplies USA refers to products and equipment used in the field of aesthetic medicine and cosmetic treatments that are available for purchase in the United States. These supplies encompass a wide range of items necessary for various aesthetic procedures and treatments conducted by professionals such as dermatologists, plastic surgeons, aestheticians, and other qualified practitioners.
Examples of aesthetic supplies include:
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Dermal Fillers: Injectable substances used to restore volume and reduce wrinkles.
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Botulinum Toxin (Botox): Injectables used to temporarily relax facial muscles and reduce wrinkles.
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Laser Devices: Equipment used for hair removal, skin rejuvenation, tattoo removal, and other laser treatments.
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Chemical Peels: Solutions applied to the skin to exfoliate and improve texture.
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Microdermabrasion Devices: Tools used for mechanical exfoliation to rejuvenate skin.
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Microneedling Devices: Devices that create tiny punctures in the skin to stimulate collagen production.
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Cosmeceuticals: Skincare products that contain biologically active ingredients with pharmaceutical-like benefits.
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Sterilization and Disinfection Products: Essential for maintaining hygiene and preventing infections in clinical settings.
