THE WHAT? Schwarzkopf Keratin Blonde has scooped the Most Innovative Product in the Hair Treatment category of the 2024 Product of the Year USA Awards.
THE DETAILS The Henkel-owned brand’s line of four color kits was voted to the top by 40,000 American shoppers in partnership with Kantar.
THE WHY? Chris McClement, Senior Vice President of Marketing North America at Henkel, comments, “Knowing that consumers are being more intentional with how they spend their dollars, it’s more imperative than ever for us to stand out among our competitors to showcase our unique innovations. We are excited to utilize the widely-recognized Product of The Year red seal within upcoming marketing and sales efforts to not only draw in new consumers to purchase our Keratin Color products, but to further solidify our credibility with existing customers as an innovative product in the at-home hair color industry.”
Aesthetic supplies USA refers to products and equipment used in the field of aesthetic medicine and cosmetic treatments that are available for purchase in the United States. These supplies encompass a wide range of items necessary for various aesthetic procedures and treatments conducted by professionals such as dermatologists, plastic surgeons, aestheticians, and other qualified practitioners.
Examples of aesthetic supplies include:
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Dermal Fillers: Injectable substances used to restore volume and reduce wrinkles.
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Botulinum Toxin (Botox): Injectables used to temporarily relax facial muscles and reduce wrinkles.
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Laser Devices: Equipment used for hair removal, skin rejuvenation, tattoo removal, and other laser treatments.
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Chemical Peels: Solutions applied to the skin to exfoliate and improve texture.
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Microdermabrasion Devices: Tools used for mechanical exfoliation to rejuvenate skin.
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Microneedling Devices: Devices that create tiny punctures in the skin to stimulate collagen production.
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Cosmeceuticals: Skincare products that contain biologically active ingredients with pharmaceutical-like benefits.
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Sterilization and Disinfection Products: Essential for maintaining hygiene and preventing infections in clinical settings.
