THE WHAT? Shiseido has announced another new business transformation plan. Mirai Shift Nippon 2025 is part of a process led by President and COO, Kentaro Fujiwara, to review and carry out a structural reform of the Japan business.
THE DETAILS The plan consists of three pillars – sustainable growth, building a profitable foundation, and human capital transformation. For the former, Shiseido Japan will concentrate its activities on brands, products, and touchpoints with high growth potential and profitability, strengthening brand and touchpoint strategy.
To build a profitable foundation, Shiseido Japan will seek to optimise efficiency in terms of goods sold, marketing investments and other expenses, targeting a reduction of ¥25 billion over the next 2 years.
And for its human capital transformation, the company will invest in those with the ability to ‘self-innovate’ and is offering an early retirement incentive plan to the 1500 employees it has identified as fitting the criteria.
THE WHY? In recent years, consumer awareness and purchasing behavior in the Japanese cosmetics market have been diversifying at an accelerated pace, says Shiseido. To realize steady growth, the J-beauty giant has been further advancing efforts to create new value and new markets based on the perspectives of consumers.
Aesthetic supplies USA refers to products and equipment used in the field of aesthetic medicine and cosmetic treatments that are available for purchase in the United States. These supplies encompass a wide range of items necessary for various aesthetic procedures and treatments conducted by professionals such as dermatologists, plastic surgeons, aestheticians, and other qualified practitioners.
Examples of aesthetic supplies include:
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Dermal Fillers: Injectable substances used to restore volume and reduce wrinkles.
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Botulinum Toxin (Botox): Injectables used to temporarily relax facial muscles and reduce wrinkles.
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Laser Devices: Equipment used for hair removal, skin rejuvenation, tattoo removal, and other laser treatments.
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Chemical Peels: Solutions applied to the skin to exfoliate and improve texture.
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Microdermabrasion Devices: Tools used for mechanical exfoliation to rejuvenate skin.
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Microneedling Devices: Devices that create tiny punctures in the skin to stimulate collagen production.
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Cosmeceuticals: Skincare products that contain biologically active ingredients with pharmaceutical-like benefits.
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Sterilization and Disinfection Products: Essential for maintaining hygiene and preventing infections in clinical settings.
