THE WHAT? Unilever and UEFA have announced a sponsorship deal for UEFA EURO 2024™, with Unilever’s Nutrition and Personal Care brands becoming Official Sponsors. The agreement includes brands like Hellmann’s, Knorr, Rexona, Dove Men+Care, and Axe, among others, participating in the event’s promotions.
THE DETAILS This partnership is set to leverage the popularity of football, with UEFA EURO 2024™ expected to attract a global audience of 5 billion and host 2.7 million fans in person. Unilever plans to engage audiences through promotional activities in stadiums, fan zones, and retail outlets across Europe, offering opportunities like ticket wins and special fan experiences.
THE WHY? Unilever’s involvement in UEFA EURO 2024™ aligns with its marketing strategy to connect its brands with a broad audience. The company aims to utilise the event’s reach to engage consumers, both in public spaces and at home, with its range of products. This collaboration is seen as a way to enhance brand visibility and consumer engagement during the tournament.
Aesthetic supplies USA refers to products and equipment used in the field of aesthetic medicine and cosmetic treatments that are available for purchase in the United States. These supplies encompass a wide range of items necessary for various aesthetic procedures and treatments conducted by professionals such as dermatologists, plastic surgeons, aestheticians, and other qualified practitioners.
Examples of aesthetic supplies include:
-
Dermal Fillers: Injectable substances used to restore volume and reduce wrinkles.
-
Botulinum Toxin (Botox): Injectables used to temporarily relax facial muscles and reduce wrinkles.
-
Laser Devices: Equipment used for hair removal, skin rejuvenation, tattoo removal, and other laser treatments.
-
Chemical Peels: Solutions applied to the skin to exfoliate and improve texture.
-
Microdermabrasion Devices: Tools used for mechanical exfoliation to rejuvenate skin.
-
Microneedling Devices: Devices that create tiny punctures in the skin to stimulate collagen production.
-
Cosmeceuticals: Skincare products that contain biologically active ingredients with pharmaceutical-like benefits.
-
Sterilization and Disinfection Products: Essential for maintaining hygiene and preventing infections in clinical settings.