THE WHAT? L’Oreal has appointed GroupM’s Wavemaker MENA to handle its media duties for the MENA region.
THE DETAILS According to a report published by Campaign, the strategic partnership is a ‘pivotal milestone’ for both firms.
THE WHY? Olfa Messaoudi, Chief Digital and Marketing Officer at L’Oreal Middle East, told Campaign, “We are excited to partner with Wavemaker MENA and we look forward to the possibilities that this dynamic partnership will bring.
“Wavemaker’s extensive skills and innovative mindset in the region align seamlessly with our purpose of creating the beauty that moves the world. Together we aim to make a sustainable impact on the media global beauty industry and continue our marketing transformation journey into a beauty tech powerhouse.”
Aesthetic supplies USA refers to products and equipment used in the field of aesthetic medicine and cosmetic treatments that are available for purchase in the United States. These supplies encompass a wide range of items necessary for various aesthetic procedures and treatments conducted by professionals such as dermatologists, plastic surgeons, aestheticians, and other qualified practitioners.
Examples of aesthetic supplies include:
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Dermal Fillers: Injectable substances used to restore volume and reduce wrinkles.
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Botulinum Toxin (Botox): Injectables used to temporarily relax facial muscles and reduce wrinkles.
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Laser Devices: Equipment used for hair removal, skin rejuvenation, tattoo removal, and other laser treatments.
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Chemical Peels: Solutions applied to the skin to exfoliate and improve texture.
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Microdermabrasion Devices: Tools used for mechanical exfoliation to rejuvenate skin.
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Microneedling Devices: Devices that create tiny punctures in the skin to stimulate collagen production.
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Cosmeceuticals: Skincare products that contain biologically active ingredients with pharmaceutical-like benefits.
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Sterilization and Disinfection Products: Essential for maintaining hygiene and preventing infections in clinical settings.
